Trends and Insights

Research Webinar: Gen Z’s New Reality Amid COVID

PurPics Insights
30th July, 2020  • 1 min read

gen z research on covid 19

COVID-19 is a defining event for Gen Z – but what’s next for these college-age consumers? How has this pandemic shifted their beliefs, plans and habits, and what does the back-to-school season look like for millions of students during a pandemic?

Consumer insights are increasingly important as brands and agencies strive to operate and make an impact in these unprecedented times. Through our panel of over 60k Gen Z consumers, we have firsthand insights on how Gen Z plans to navigate this back-to-school season.

Join us for our upcoming webinar on August 14th as we dive deep into these insights and present the next step forward as your brand looks to engage Gen Z college consumers.

Join us for our Aug 14th Webinar as we cover insights on Gen Z’s “New Reality.”

Join us for our Aug 14th Webinar as we cover insights on Gen Z’s “New Reality.”

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